You need to drive engagement and therefore conversion:
• Attract third-party partners, affiliates, and merchandisers to increase sell-through opportunities;
• Deploy new customer digital channels to drive acquisition, retention, and share of wallet;
• Inspire greater engagement among partners, suppliers and others in your trading community.
• Enable loyalty program authentication, usage, and orchestration across multiple loyalty partners;
• Monitor via mobile apps, customer preference and location in real time;
• Partner with external app developers and service providers to open new opportunities;
• Deploy and maintain mobile shopping apps.
• Provide customers with digital channels for billing and delivery tracking;
• Monitor customer preference and location;
• Create and govern an open API Layer for your partner ecosystem decoupling it from underlying Back Office systems;
• Provide actionable analytics to support business operations.
• Optimize data flow across distributed data centers and domains;
• Enable social sign-on;
• Provide secure mobile access to consumer information;
• Provide real-time insight into your data flows and processes in order to be able to detect and respond proactively.
• Respond quickly to customer demands for new real-time services by combining internal and external APIs to create new mashups;
• Orchestrate services and processes and merge data into a front-end view specific to the customer needs.
You need to manage growth in the case of dynamic and high traffic events (such as holiday shopping):
• Quickly build and release applications that boost satisfaction and loyalty;
• Use analytics to understand and predict what works and what doesn’t;
• Proactively identify and resolve process issues prior to impacting business.
• Handle any possible process and workflow, from the easiest to the most complex business processes;
• Use analytics to detect weak spots and to respond proactively;
• Track the overall process by counting, evaluating and measuring against service level agreements;
• Provide a real-time vision of the data flow and process to proactively identify and respond to needs.
• Drive real-time information flow across the entire customer lifecycle;
• Take advantage of cloud and mobile channels;
• Track the process as a whole by assessing, proactively measuring service levels service level.